Fake it till you make it

2nd June, 2024

In this episode of the Real World Entrepreneurship podcast, hosts Bhairav Patel and Alan Clark dive into the intriguing topic of selling products that are more smoke and mirrors than polished perfection.

The key takeaway? It’s okay if your product isn’t flawless from the get-go. In fact, getting your minimum viable product (MVP) out there as quickly and cheaply as possible can be the key to success. As Alan points out, there’s often a direct correlation between businesses that sell early-stage products and those that ultimately thrive.

Bhairav shares an enlightening example of a company selling to tier-one enterprises with a product held together by the proverbial duct tape. The lesson? If your product looks good and solves a problem, customers will buy it – even if it’s not perfect under the hood.

The hosts also discuss the surprisingly low bar for enterprise products. Many are clunky and expensive, leaving room for newcomers to swoop in with more user-friendly, affordable alternatives. As Bhairav notes, if people want the features and they’re using your product, you’re on the right track.

Of course, there’s a line between putting your best foot forward and outright deception. As Alan emphasizes, it’s crucial to be honest about your product’s capabilities. The goal is to buy time to refine and automate, not to mislead customers.

So, what’s the bottom line? Embrace the smoke and mirrors – to a point. Focus on creating a product that addresses customer needs and looks good on the surface. Don’t wait for perfection to start selling. With a solid MVP and a commitment to continuous improvement, you’ll be well on your way to entrepreneurial success.

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