SEASON 5 EPISODE 10

Max Rodeck: His Entrepreneurial Journey

12th November, 2023

Welcome to another episode of Real World: Entrepreneurship, where we sit down with Max Rodeck from Trade Parts Finder. In this podcast, we dive into Max’s entrepreneurial journey – from identifying a problem to building a start-up – showcasing the challenges he faced along the way.

Max Rodeck, originally from Germany, grew up observing the struggles of his father’s maintenance company where sourcing spare parts always represented a significant challenge. His professional experiences with major names like Rocket Internet, Uber Eats in the UK, and Oyo allowed him to witness how technology could effectively address problems.

Recognising the antiquated operations of his father’s company, Max embarked on a quest to create a fix. Three years ago, the idea for Trade Parts Finder formed. Max shares how the journey to date has been an iterative process, leading to a recent “inflection point” when the startup scene recognised their unique value proposition – solving a major day to day problem, efficiently and effectively.

Solving the Problem at Hand: From Idea to Action


Submerged in the world of startups, Max understood the importance of problem-solving as a bedrock for a business idea. To validate the problem, Trade Parts Finder initially offered a WhatsApp-based sourcing service for building materials. They gradually recognized a recurring pattern where customers often sought help for locating heating and air conditioning parts. This bottleneck represented a potential problem magnified in an untapped market that was willing to pay for a viable solution.

These customers often faced similar problems – fragmented and siloed information on products and replacement parts, varying invoices and troublesome manual logistics. Through Trade Parts Finder, the sourcing process of replacement parts became less time-consuming, less error-prone and more efficient.

Technology and the Startup Journey: Finding the Right Problems to Solve


Max’s experience with Uber Eats helped him understand how technology could address daily issues. He stresses that it’s crucial for startups not to start with just an idea but to focus on solving identifiable problems through validation and pattern recognition. However, he cautions against attempting to solve every problem and recommends an iterative approach, tackling one challenge at a time.

A factor central to Max’s success has been his ability to identify valuable external resources and technologies that already exist and utilise them effectively. He stresses the importance of strong partnerships, integration with open APIs and a product-focused co-founder to achieve success in a startup.

Recognizing the Truth: Overcoming Obstacles on the Path to Success


The entrepreneurial journey is rarely smooth. Max acknowledges the many bumps he encountered along the way but emphasises the importance of recognising the truth in these situations. Rather than getting distracted by the competition, focusing on customers, their pains, problems and desires is crucial.

He highlights a conscious effort to resist scaling pressures and the quest for a quick success graph, which is often a distracting narrative within the industry. Instead, he urges fellow entrepreneurs to ensure their business decisions align with the fundamental truth about their target market.

Building for the Future: A Journey of Patience and Progress


Max’s vision for Trade Parts Finder embraces the importance of time in achieving great things. A startup journey is a long-term commitment that requires daily progress, determination and patience. While overnight success stories dominate media narratives, the background efforts and years of honing often remain untold.

Max’s journey with Trade Parts Finder is testament to the power of patience, focus, and solving the right problems. As they continue to make each replacement part in the world instantly identifiable and purchasable, they offer a roadmap for other startups searching for their path to success in their respective niches.

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