In this week’s podcast Alan and Bhairav discuss how to find and manage a marketing team that fits for your company

For many people marketing is outsourced to a 3rd party vendor that is expected to work magic based on a non-existent brief. In order for you to find the right team, you have to know what you want and you have to be able to express this clearly to anyone that is handling all of the aspects of your marketing, advertising and branding

What we learn from this podcast is:

• The process of finding and managing a marketing team is much like tech
• If you don’t know what you want, you’ll get what you don’t want
• Write a brief!
• Marketing and advertising are different things!!
• Be crystal clear with your expectations and how to measure outcomes